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Presales Leadership Budget: Position Your Value To Get The Resources You Need For Success
Portray the art of “the possible” to get the presales leadership budget you need. Presales and sales engineering leaders have...
What Do Presales, Sales Engineering and Solution Architects Mean In Today’s Digital Sales Era?
Presales, sales engineers, and solution architects essentially have the same role: they are responsible for mapping the value of technology...
Presales Leaders: Map Expenditures to Investments
In a digital sales environment, now’s the time for technical sales leaders to revisit areas of investment. Today’s digital-first sales...
Considering Presales Tools For Sales Engineering Organizations
Sales Engineers need the right tools to keep their work efficient. Without it, the presales journey can be arduous, less...
The Importance of Measuring Presales KPIs in Demo Performance
Presales leaders need to objectively understand their sales engineers’ demo performance and to identify what presales KPIs are valid benchmarks...
Guiding Principles for Presales Management
Technical sales play an instrumental role in driving and managing middle--of-funnel business. Check out this prescriptive guide from John Care,...